Farrokh is the head of data science at COMMB, where he works on novel approaches to incorporate new data, analytics, and technologies for OOH measurements and marketing. Farrokh comes from a highly multidisciplinary background with experience applying data science, machine learning, and artificial intelligence in the fields of transit, medicine, climate science, and finance.

He is an experienced leader having previously built and managed technical teams in various startups and large companies. Farrokh holds a BASc, MHSc and PhD in Engineering from the University of Toronto and has authored over 20 research papers that were published in prestigious scientific journals.