ADTECH:OOH – TORONTO
Wednesday 24th May 2023
Welcome to the Toronto AdTECH: OOH Conference. This event is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.
This event is being Chaired by Stephanie Gutnik | Global Head of DOOH | Yahoo!
12.30 REGISTRATION
13:00 Welcome
Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo
13:30 Keynote
Thierry Lessard | Head of Data and Technologies | Cartier Media
14:00 Winning together to grow DOOH
Seif Khemaissia | Managing Director | GroupM
14:30 Case Study: How GlobalTV (Corus) saw a 10x lift in viewing intent with pDOOH campaign
Aliya Sharif | Marketing Campaign Manager | Broadsign
in Conversation with
Marita Olcese | Media Planning Manager | Corus Entertainment
14:45 Fireside Chat: Taking Data to the Next Level: The power of audience data to target and reach premium Canadian segments on BIG and small screens
Lee Lin | Executive Director – Data Solutions | Cineplex Media
in discussion with
Lillian Smith | Commercial Strategy Director | MiQ
15:05 COFFEE BREAK
15:30 Data-Forward Advertising: From Execution to Attribution
Farrokh Mansouri | Head of Data Science | COMMB brings together data leaders and industry experts to discuss leveraging data and data technologies in OOH advertising. Data is becoming the core of OOH planning, execution, and attribution – our panel of experts will discuss opportunities, new developments, and trends in data-driven OOH advertising. This panel will feature:
Jan Kestle | President | Environics Analytics
Pasquale (Pat) Pellegrini | President | Vividata
Craig Benner | CEO | Accretive Media
Solange Bernard | Head of Marketing | Tim Hortons
16:00 Case Study: How Aspex Eyewear’s Multi-touch Marketing Campaign
Leveraged Vistar Media’s proximity targeting capabilities
Jenn Larry | Global Head of Marketing | Aspex Eyewear
Scott Mitchell | Managing Director Canada | Vistar Media
16:15 Veterans Affairs Canada Case Study
Nour Derouiche | Media Planning Manager | Cossette Media
Dana Tisch | VP of Sales, Canada | Hivestack
16.30 Women in Marketing
Amanda Newell | Chief Revenue Officer | Adapt Media and Chameleon Digital Media
Kari Zalik | Publicist | Bad Parade
Nicolette Leonardis | President and Co-Founder | Vertical Impression
Stefania Mancini | General Manager | Intuit Canada
in Conversation with
Debbie Benadiba | CEO | Talon Canada
17:00 Closing Remarks
Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo!
17.15 CLOSE
Screen 3
Scotiabank Theatre Toronto
259 Richmond St W
Toronto, ON