AGENDA

WEDNESDAY MAY 24th, 2023

12.30 REGISTRATION

13:00 Welcome
Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo

13:30 Keynote
Thierry Lessard | Head of Data and Technologies | Cartier Media

14:00 Winning together to grow DOOH
Seif Khemaissia | Managing Director | GroupM

14:30 Case Study: How GlobalTV (Corus) saw a 10x lift in viewing intent with pDOOH campaign
Aliya Sharif | Marketing Campaign Manager | Broadsign
in Conversation with
Marita Olcese | Media Planning Manager | Corus Entertainment

14:45 Fireside Chat: Taking Data to the Next Level: The power of audience data to target and reach premium Canadian segments on BIG and small screens
Lee Lin | Executive Director – Data Solutions | Cineplex Media
in discussion with
Lillian Smith | Commercial Strategy Director | MiQ

15:05 COFFEE BREAK

15:30 Data-Forward Advertising: From Execution to Attribution
Farrokh Mansouri | Head of Data Science | COMMB brings together data leaders and industry experts to discuss leveraging data and data technologies in OOH advertising. Data is becoming the core of OOH planning, execution, and attribution – our panel of experts will discuss opportunities, new developments, and trends in data-driven OOH advertising. This panel will feature:
Jan Kestle | President | Environics Analytics
Pasquale (Pat) Pellegrini | President | Vividata
Craig Benner | CEO | Accretive Media
Solange Bernard | Head of Marketing | Tim Hortons

16:00 Case Study: How Aspex Eyewear’s Multi-touch Marketing Campaign
Leveraged Vistar Media’s proximity targeting capabilities
Jenn Larry | Global Head of Marketing | Aspex Eyewear
Scott Mitchell | Managing Director Canada | Vistar Media

16:15 Veterans Affairs Canada Case Study
Nour Derouiche | Media Planning Manager | Cossette Media
Dana Tisch | VP of Sales, Canada | Hivestack

17:00 Closing Remarks
Chair | Stephanie Gutnik | Global Head of DOOH | Yahoo!

17.15 CLOSE