Craig Benner is the Founder and Chief Executive Officer of Accretive Media, an out-of-home data and technology company that empowers brands to become a part of consumers’ everyday lives.
Throughout his career, Craig has worked relentlessly to help brands achieve their objectives through addressable and accountable media. Through it’s programmatic advertising service and patented Accretive Outcomes analytics platform, Accretive Media is laser focused on the growth of the out-of-home channel through smart strategies and accurate measurement.
Prior to founding Accretive, Craig spent 15 years in digital media and technology helping pioneer behavioral targeting, advanced consumer segmentation, programmatic advertising, and omni-channel targeting and measurement.
Craig has been featured in several publications including MediaPost, MarTech Advisor, The MakeGood, OOH Today, and has spoken for organizations including DPAA, iMediaConnection, JD Power, DFWIMA and ThinkLA.
An avid tennis player and foodie, Craig also contributes to several philanthropic organizations including the Scleroderma Foundation and StandUp2Cancer.