Debbie Benadiba is the CEO of Talon Outdoor Canada, the largest independent OOH planning and buying agency in the world. Her 23+ years in the industry have proven her deep passion and enthusiasm for media, her foremost capability of building effective and collaborative teams, and her strength in relationship building and management that will allow her to execute on Talon’s mission of reimagining the industry to one that is highly effective, creative, sustainable and measurable for our clients. 

She currently serves on the board of directors for the DPAA and COMMB, the two leading OOH industry associations in North America. Most importantly she is a champion for empowering and embracing equity while chairing the WE. DOOH (Women’s empowerment, Digital OOH). She relies on and supports her allies and gives every opportunity to mentor and build the women of our future.

Debbie holds an MBA from Ivey Business School (2018), a Statistical Science Degree from the University of Western Ontario (1998) and graduated with the Award of Excellence, at Humber College’s Media Sales Post Graduate Diploma Program (1999). Outside of media, her teenage kids are a blessing, she is a certified spin instructor and has a passion for dance and fitness.