An experienced media professional, compulsive problem-solver, analytics leader, relentless disruptor and experienced marketer, Lee Lin has worked closely with brands, from the C-suite level down to front-line workers, across multi-national corporations, early & mid-stage startups, major banks, and the volunteer sector (spanning finance, government, telecom, automotive, retail and agency type industries in Canada).

Lee is an expert at driving actionable insights through data-driven decision making and, as Executive Director of Data Solutions, works to build lasting and trusted relationships with advertisers, agencies, and programmatic partners in support of Cineplex Media’s data solution: Spotlight. This solution provides access to unique audiences and proprietary data leveraging Cineplex Media’s diverse owned and represented media properties, including Cinemas, Shopping Malls, and Entertainment destinations.

Prior to joining Cineplex Media, Lee spent over 15 years gaining extensive media experience in data & analytics and working at agencies like Cossette (The Greenhouse Team), Wunderman Thompson and TBWA as well as directly with brands like Indigo, Rogers, TD and Autotrader.