Marita Olcese

Media Planning Manager


Corus Entertainment

Marita is a highly analytical, strategic, and data-driven marketing leader. She has over fifteen years of experience helping brands in a variety of industries, including Entertainment, Tourism, Live Entertainment, Automotive, CPG, décor, Insurance, and Non-Profit.

In her current role as the In-House Planning Manager for Corus Entertainment, she is responsible for the development and implementation of full-funnel paid media campaigns for the company’s TV networks, including Global Television, W Network and Showcase.  She drives sustainable brand success and growth by leveraging her unconventional approach to data management, her leadership in both offline and digital media, her outstanding creative thinking, and her ability in building long-lasting partnerships with clients and vendors alike